A Closer Look at Oklahoma State’s $36.5 Million In Big 12 Revenue

I’m just going to come out and say it: Conference revenue reporting is complex and frustrating and difficult to write about. I’ve been dreading diving into this post because I feel as if I always get something wrong when I’m going deep on the billions various conferences bring in and dish out to their schools.

With that qualifier in place, let’s tread into the deep end and take a look