How the Big 12 Unintentionally Fell Into a Great Position for the Future

One lingering piece of the future of the Big 12 that keeps nagging at me has to do with the way content is distributed in the future. I wrote about content distribution a few months ago when Paul Finebaum opined that OU may want to exit for greener pastures.

And here is the thing that nobody is really discussing. In eight or 11 years or whenever the contract between