Twitter Takeaways: Fake Twitter Accounts Inflate Big 12 Teams’ Popularity

Twitter is the most common social media platform for athletes, especially recruits. Because of its popularity, I wrote on how Twitter Followers might correlate with revenue, recruiting rankings, and wins for teams in the Big 12. Unsurprisingly, those results revealed that the @OU_Football Twitter account blew away the competition, with over 520K Twitter followers. The Pokes Twitter account, @CowboyFB, was a lowly 6th place in followers, at 130K.

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